SuperRewards Growth & Monetization Weekly


As we mentioned earlier this week, we read a ton of app growth and monetization articles each week. We comb through a growing list of sources for news and insights about the growth industry and we share the best stuff we find via our Twitter feed.

Today we’re going to share a collection of some of the best pieces we’ve seen this week so that you aren’t left with an entire weekend and nothing interesting to read.

If you’d like to get this list of articles delivered to your inbox, you can subscribe to our newsletter here.

Is free-to-play set to take off on consoles?

The big platforms are about to go head-to-head with one another (and the rest of the industry) on the free-to-play battlefield. Chris Morris offers some perspective on the moves that Microsoft and Sony are making in particular, with input from executives at Wargaming and Kabam.

Confessions of a failed indie developer

This is the stuff we love… an honest account from a AAA dev who went out on his own as an indie. Keith Judge tells his story of leaving the industry, the challenges he faced, and the lessons he learned as he tried to get his project off the ground. A must read.

Plants vs Zombies 2 reaches 16M downloads in five days

This free-to-play hit is EA’s biggest mobile game launch in its history. Engagement is high out of the gates with more than 11 billion suns generated and 2 billion zombie waves.

Rift sales up, player counts “way up” with switch to free-to-play

The Trion story’s been a juicy one as of late, with their grand cross-media experiment Defiance, the Rift MMORPG going free-to-play, layoffs, and  the company’s consolidation in Redwood City. Add a new CEO and you’ve pretty much got a totally new company. Read this chat with Trion Worlds SVP of Marketing Noah Maffitt about the Rift transition to free-to-play and it’s impact on their business.

World Of Warcraft ‘Could Go Free-To-Play’

Rift and Plants vs Zombies 2 have gone free to play, so NowGamer chats with Tom Chilton, game director at subscription-based RPG World of Warcraft about their future. He’s still a believer in the subscription-based model, but admits it may be hard to pull off.

Two-thirds of whales are males

There’s actually some interesting stats in this study of 3,000 gamers, the least of which might be the one cited in the headline. Did you know that whales tend to spend more time playing consoles than their non-paying counterparts? It seems obvious on the surface, as consoles bred the hardcore crowd, but interesting to note that connection to the mobile gaming audience.

[Growth Blog] The 29 Feeds You Should Watch Regularly If You Design Games

Our post from earlier this week offers an extensive list of the best blogs to follow for monetization, freemium and free-to-play news and insights. Take a look!

Did we miss any? Share your favorite articles and posts of the week with us in the comments below, or tweet us at @superrewards.

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