Tag Archives: virtual currency

3 Obvious Ways To Improve Your Virtual Currency Monetization Today


We work with quite a few different types of businesses on their monetization. As an alternative payments platform, we facilitate both direct payments and an inventory of brand offers, letting businesses monetize a very wide swath of their users. We’ve also been doing this a very long time, so we’ve got a lot of experience […]

Categories: Game Analysis, Monetization, Virtual Currency | Also tagged , , , | : | 45 Responses

Are These 3 Virtual Currency Design Mistakes Costing You Revenue?

Virtual Currency Stores

Basic design decisions related to your virtual currency can heavily influence a happy user’s willingness to pay for virtual goods. Those design tweaks don’t have to get in the way of a great user experience for all users, including the ones who never pay.

Categories: Game Design, Virtual Currency | Also tagged , , | : , | 1 Response

4 No Brainer Optimizations For Your In-App Store


So you’ve built a game or app that users can download for free, and you’ve decided to structure your revenue model around a free-to-play strategy. What’s next? It’s time to think about how you might optimize your in-app store for revenues while making sure you respect your user’s experience.

Categories: All, Game Analysis, Growth Strategies, Virtual Currency | Also tagged , , , , , , , , , , , , , | : , | Tag: | 1 Response

How Smart Developers Prevent User Fraud, Part 2


Last week we touched on some tips for designing games and apps so that fraudsters have a harder time making an impact on your bottom line. Today we’ll talk a bit about the types of activities that you (or your growth partner) can monitor in order to sniff out suspicious practices and prevent abuse from becoming a bigger problem.

Categories: All, Fraud, Game Analysis, Game Design, Monetization, Online Payment, Virtual Currency | Also tagged , , , , , , , , , | : , , , | 2 Responses