We work with quite a few different types of businesses on their monetization. As an alternative payments platform, we facilitate both direct payments and an inventory of brand offers, letting businesses monetize a very wide swath of their users. We’ve also been doing this a very long time, so we’ve got a lot of experience […]
Tag Archives: virtual currency
Basic design decisions related to your virtual currency can heavily influence a happy user’s willingness to pay for virtual goods. Those design tweaks don’t have to get in the way of a great user experience for all users, including the ones who never pay.
So you’ve built a game or app that users can download for free, and you’ve decided to structure your revenue model around a free-to-play strategy. What’s next? It’s time to think about how you might optimize your in-app store for revenues while making sure you respect your user’s experience.
Last week we touched on some tips for designing games and apps so that fraudsters have a harder time making an impact on your bottom line. Today we’ll talk a bit about the types of activities that you (or your growth partner) can monitor in order to sniff out suspicious practices and prevent abuse from becoming a bigger problem.