Would Moving Your Game Off Facebook Lift ARPU?

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We started noticing our customers quietly moving off of Facebook and onto the open web, so we got curious as to how that strategy would pay off.

Based on customer results, there’s some evidence that building a standalone game on the web might serve some developers very well.


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How Offer Wall Localization Increased Daily Revenue 250%

Earth and North America from Space

How often do you think about your international users?

For many developers it’s very easy to focus on local markets because it’s territory they’re familiar with. This is especially true for English-speaking developers who primarily focus on English-speaking markets.


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How Smart Developers Prevent User Fraud, Part 2

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Last week we touched on some tips for designing games and apps so that fraudsters have a harder time making an impact on your bottom line. Today we’ll talk a bit about the types of activities that you (or your growth partner) can monitor in order to sniff out suspicious practices and prevent abuse from becoming a bigger problem.


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How Smart Developers Prevent User Fraud, Part 1

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Games and virtual currency attract fraudulent, exploitative or malicious opportunists looking to hack their way to cash or premium content at every turn.


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